MALES:
Males 18 - 45 insterested in games, technology, finance, entertainment
EARLY ADOPTERS:
Embraces new technology before most other people do.
HIGH/DISPOSABLE INCOME:
Has discretionary income to spend on both large and small ticket products
CONSUMER ELECTRONICS:
Interested in technology advances and new equipment
ENTERTAINMENT:
Focused on traditional and new forms of entertainment
FEMALES:
Females 25-49 socially conciocous, environmentally aware, "green", technology, enterainment


